Nich says that Iain says (having heard from Dizzy) that Nick Clegg wants to rebrand the Liberal Democrats as "The Liberal Party".
Except he can't. That's because there's already a party registered as the Liberal Party. The rump party that stayed on under the old name, after the merger in 1988. The party that, until fairly recently, campaigned under the very catchy slogan of "Stuff the Euro!".
All parties have to register their names with the Electoral Commission, and a name can be disallowed if it sounds too similar to an existing one. This is to stop the sort of shenanigans that went on in Winchester at the 1997 election, where some joker stood for parliament under the label of "Liberal Democrat - top choice for parliament", and helped himself to several thousand votes that were really destined for Mark Oaten.
If a party goes defunct, its name is still treated as copyright for a set period afterwards - I think it's a year, but it might be two. All Clegg needs to do is persuade the continuing Liberal Party to disband, wait a long time, and then surprise the media with his daring, bold and entirely unexpected rebranding.
Alternatively, he could just stick with a well-established and really quite successful brand, and call us the Liberal Democrats.
PS. Dizzy - if you're prepared to put "LDYS" and "the beautiful people" in the same sentence, you need your head testing!